Part 4 - What is the point of a classic car club in the digital age? Intro We’ve all heard the pessimism. Classic car clubs are on the decline, membership numbers are dwindling year on year, and owners think they can get everything they need online for free. Read the press and look at the size of the communities on Facebook and you’d be forgiven for thinking the classic car club was running out of purpose in the digital age. But we’ve found the opposite is true. The point of a classic car club remains the same as it has always been. The clubs are still the hub of the classic car communities, the classic press still look to them for expert opinion and promotion, and major events like the NEC Classic Motor Show still rely completely on the club scene for their success. In fact, if anything the digital age is only strengthening the place of the club at the heart of the classic car communities. Classic car ownership is rocketing in popularity (up from 1.1m to 4.5m people in 5 years in the UK) and the clubs can lead the way in driving this popularity by utilising new digital platforms. Promoting the cars that clubs support to ever larger numbers of enthusiasts is easier than ever with universal social media platforms and digital channels. Read more about Part 4 - What is the point of a classic car club in the digital age?